After yesterday's post bemoaning the fact that the land line's number is virtually up, it was refreshing to read that the rise of the digital age has actually made word-of-mouth recommendations more important than ever. The reason: because of the ensuing information overload that social media and its ilk have heaped upon us, people are more likely to to take their friends' advice over that contained on best seller lists for games, music, apps, movies and books. Our opinions do matter after all so pass them on! Yaaay! The study was conducted by Oxford University.
Illustration by Debaser
I think I'll haaave ... vanilla!
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